Bury Town are toasting a three-year deal with Bury St Edmunds brewer Greene King they hope will help restore the Blues’ fortunes on the pitch.
The Suffolk side’s Ryman League Premier Division encounter with Bognor Regis Town tomorrow (3pm) has been designated as a day to celebrate the strengthened partnership between the football club and the brewing giant, with a series of activities and competitions for supporters.
Greene King has also been revealed as the mystery new sponsor that — along with main sponsor Frames Conservatories Direct and club directors — helped the Blues through a testing couple of months at the start of the year.
Bury chairman Russell Ward said: “We have done a little bit with Greene King in the past, but with the new commercial team in place we sat down and said we wanted to take the relationship further.
“We are going to do our bit, which is use Greene King more, and on the back of that we are hoping the relationship will grow even further.”
The subject of Greene King supporting the club was one of the main topics of discussion at January’s fans’ forum and, to celebrate its increased involvement, Greene King is running several events at the club tomorrow.
Anyone who buys a programme will be entered into a draw to win their weight in Greene King IPA, while the first 50 adults through the gates — which open at midday — will receive a ‘One Town, One Goal’ branded T-shirt.
Local group Big Girls Blooze will entertain with music before and after the match with Bognor, while BBC Radio Suffolk will present its Life’s a Pitch show from the ground.
Ipswich Town season ticket holders are also being invited along for half price.
Dom South, Greene King’s marketing director for brewing and brands, said: “We are really proud to help Bury Town, but more than that we feel that both they and Greene King are integral parts of the community in Bury St Edmunds, which is why we have invested in the club and are willing to offer our ongoing help.”
The Blues’ well-documented ‘tight cash-flow situation’ came to light in December, initially in the pages of the Free Press, with non-contract players not paid all their wages for November.
But, with the aim of having a clean slate for next season, Ward has targeted paying off the outstanding monies to current and former squad members by the end of May.