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Twelve types of Facebook posts

Social media columnist
Social media columnist

One of the questions I’m asked most often is “what should I post on social media?” As Facebook is now so dominant with 1.7 billion users a month, 1 billion on What’s App, 1 billion on Facebook Messenger and 500 million on Instagram. I thought I would focus on it for this article.

There are many different kinds of Facebook posts but here I’m just going to look at Facebook posts that will engage people. Social networking is all about interacting and if you can’t get people to interact with your posts, you’re probably not doing it right.

Here are twelve types of Facebook posts that are guaranteed to get people involved.

1. Like or Comment

Facebook is a very visual social network and one way to get people to engage is to post a picture. The next step would be to put two pictures together either side by side or one on top of the other and ask people to “like” if they prefer the option in one picture or “comment” if they prefer the other option.

2. Name Your Favourite

Open-ended questions are one of the easiest ways to drive engagement on Facebook. Asking people what their favourite movie, group or website is could generate a lot of engagement depending on how many people are willing to answer.

3. Caption Contest

Finding a picture that looks like it’s trying to say something funny is always a great time to hold a caption contest. Simply post the picture, ask people to add a caption in the comments and if the picture is good enough you should be getting comments in no time.

4. Looking for Advice

Reaching out for help is a great way to get people to engage with your Facebook page. Asking people what the best way to complete a task such as cooking a food item, building something, training a pet or any other situation that would require input from other people is a great way to drive traffic. You can also make it more business oriented by asking for recommendations on software, suppliers, or gadgets or “the best way to…” do something.

5. Like If You Do This

This post is almost too easy. Facebook users love pictures, so posting a picture of an activity or something people commonly enjoy and asking them to “like” the post if they enjoy it as well will certainly help you. A great example is posting a picture of ice cream and asking people to “like” the picture if they enjoy ice cream too. Honestly, though, who doesn’t love ice cream? Remember it doesn’t always have to be about your business.

6. Nostalgia Posts

Every generation is different and making people feel nostalgic is a great way to engage users. Questions such as “remember when you had to rewind a video tape to watch a movie?” could be a big hit with the right crowd.

7. What Would You Do?

We like to think about what we would do in different situations. Asking people what they would do in certain situations is a great way to get some answers. Questions such as, “What would you do if you won the Lottery?” could end up getting you a lot of answers.

8. Fill in the Blank

Fill in the blank posts are also a good way to get people engaged. Asking someone to fill in the blank in sentences such as “my favourite food is (blank)” is another great way to get people to interact.

9. Post a Picture

It can’t be emphasised enough that Facebook users love photos. A great way to get people involved is to have them post a photo of their own. Post a status asking people to post a picture of their favourite holiday spot in the comments and watch how many responses you get.

10. Recommendations

Need a new website to visit? How about a new book to read or film to watch? A great way to get people involved is to ask for recommendations and you might actually end up finding something you like.

11. Name Something without the Letter (Blank) in It

You’ve probably seen these types of posts before. Someone posts a status or picture asking you to name a fruit or vegetable without the letter “a” in its name. This is a fun way to keep people involved and almost always gets the type of reaction you’re looking for.

12. Yes or No?

It might seem simple but yes or no questions are an easy way to get people talking. Even the simplest question such as asking people if they like pizza and telling them to respond with yes or no could work like a charm.

As you can see by the examples above, Facebook is a highly interactive platform. You need to constantly engage people to keep them interested in your page and if you use some of the examples above you should get plenty of people talking.

What are you waiting for? Go and give a few of these a try.



Facebook Announcing New Features for Cross-posting Video: Facebook recently granted publishers the ability to cross-post videos on Facebook to pages under the same Business Manager account.

Facebook Introduces New Tools and Resources for Global Businesses: Facebook introduced “new resources and solutions to help [businesses] expand across the globe, from wherever they are.” These new tools include “a new feature in the Lookalike Audiences tool to reach customers in new countries who are similar to their existing ones” and the ability to “[extend] location targeting capabilities by selecting a worldwide region or trade zone… and then optimize delivery to the countries with the greatest return.”

Facebook Improves Facebook Offers for Mobile: Facebook announced that it has “reimagined and redesigned Facebook Offers for a new, streamlined mobile experience.”

Facebook Introduces Instant Video to Messenger: Facebook launched Instant Video on Messenger, which promises to “bring your conversations to life in the most authentic way – seamlessly and instantly.”


Twitter Rolls Out New Features for Direct Messages: Twitter announced that “Direct Messages are more dynamic than ever with read receipts, typing indicators and web link previews.

Twitter Adds New Ways to Monetize Live Content on Twitter and Periscope: Twitter introduced “a new way for brands to join and add to the Twitter conversation using live video broadcasts and highlights from Periscope.”


LinkedIn Launches Conversion Tracking: LinkedIn introduced conversion tracking, which offers “a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.”

LinkedIn Updates Publisher Experience: LinkedIn rolled out “a new publishing experience” that makes it “even easier for you to reach and engage with your audience on LinkedIn.”


Pinterest Introduces Engagement Retargeting and a New Pinterest Tag for Websites: Pinterest introduced a way to “uncover a new audience” based on engagements on Pinterest and expanded the ability to create audiences from your website with the new Pinterest tag.


Instagram Rolls Out Low-light Button to iOS: Adweek reports that “Instagram released an update for its iOS application, which adds a ‘low-light button’ to its Instagram Stories feature.”

Instagram Retires Photo Map: Instagram is gradually removing photo maps from its service, citing lack of use and popularity among regular users.


Snapchat Releases Customizable Templates for On-demand Geofilters: “Snapchat is making it easier for anyone to create on-demand geofilters through the launch of templates you can customize right through the company’s website,” which is “quick and more ‘do-it-yourself’… [and] eliminates the need to use image editing software such as Photoshop to create a geofilter around events.”


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