IT is approximately nine metres long and designed to be warm, enticing and engaging while reflecting the heart of the building itself.
Visitors to The Apex, in Bury St Edmunds, will now by greeted by a piece of artwork created by an international artist and paid for out of developer’s money specifically set aside for decorating the building.
The piece by Tod Hanson, called Crenulated Zoom, has been put up in the foyer of the building. Apex chiefs whittled down a list of nearly 30 artists to just six who they interviewed – and unanimously chose Tod, an artist who has worked on pieces home and abroad, including artwork for Greenpeace.
“I knew that The Apex wanted something celebratory and welcoming. There was a big empty space on the wall. I tried to get a design that mirrored the building. I wanted to make something warm and red reflecting the theatre curtains, as well as making reference to the lights and the folding, flexible aspects of the building.
“It took me about three months to build and paint.”
Certainly The Apex bosses were happy with it.
“It appeals to a wide range of interests and age groups, it is vibrant and dynamic and will draw people in,” said Apex gallery director Cate Hadley.
“I’m thrilled with it, I love the colours, I think it fits in incredibly well, said Cllr Sarah Mildmay-White, portfolio holder for culure at St Edmundsbury Borough Council.
And Apex director Tony Doherty said: “It’s brilliant. We had a big selection list and unanimously picked Tod based on his other work – we then put our complete trust in someone we didn’t know from Adam and he has come up with the goods. I love it.”
See more of his work at todhanson.com
Meanwhile, there will be more artwork at The Apex with the Festival exhibition now open from 10am to 5pm daily until July 28.