More than 50 businesses are battling it out to raise money for St Nicholas Hospice Care in a three month fund-raiser which kicked off on Tuesday.
Each business team taking part in the Accumulator Challenge has been given a £50 note which they must turn into as much money as possible. The teams are allowed any fund-raising activity to raise the money as long as it is legal.
Each of the 51 teams competing were invited to a launch evening on Tuesday with the event sponsors Towergate Insurance to receive their £50.
Last year, 49 businesses fought it out to be crowned champion and raised a total £40,243 for the hospice.
Paul Whittaker, chief executive of Towergate Insurance, said: “The success of the challenge is all about how much we can raise collectively – we’re determined to beat last year and get to the magical £50,000 mark.”
The 2011 champions, Curve Motion, raised a total of £3,452 through a sponsored skating marathon and slave auction.
The Towergate Accumulator Challenge is now in its third year and Abby Mayes, hospice corporate fund-raiser, said: “The past two accumulator challenges have been really successful, but I know this year will be the best yet. ”
Many firms have already signed up to take part, including: Baker Tilly, Knights Lowe, Asda, Abbeycroft Leisure, Center Parcs, Highpoint Prison, Chassis Cab, Halifax and Glasswells. As well as the competitive element of who can raise the most from £50, there are also other prizes being awarded at the end of the challenge including ‘most innovative idea’ and ‘outstanding team work’.
As a registered charity, the hospice has to raise £11,000 every day through the generosity of the local community in order to care for people with terminal and life shortening illnesses. As much money as possible needs to be raised in order to care for people and the hope is that the challenge will help them further.
It is not too late for businesses to get involved. For more information, contact Abby on 01284 715597 or email firstname.lastname@example.org