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Stowmarket company produces life-saving asthma app for children




A revolutionary new app which teaches children to use their asthma inhalers correctly has been produced by Stowmarket company Orbital Media.

Working with the University of Suffolk and Stowhealth, the Prentice Road company has launched MySpira which offers a combination of augmented reality and game play on a downloadable app for phone or tablet.

Studies have shown that up to 93 per cent of asthma sufferers do not use their inhalers correctly.Where proper inhaler training programmes have been put in place, emergency admissions have been cut by 50 per cent and asthma deaths by 75 per cent.

Orbital Media CEO Peter Brady, centre right, with Andreia Antunes, Ross Gurung and Tom Andrews Picture by Mark Westley.
Orbital Media CEO Peter Brady, centre right, with Andreia Antunes, Ross Gurung and Tom Andrews Picture by Mark Westley.

The app was developed using a Knowledge Transfer Partnership part funded by Innovate UK and the Arts and Humanities Research Council.

Peter Brady, CEO of Orbital Media, said: “Our vision was to develop an application to improve educational content, which would ultimately cut the number of preventable child deaths.

“In addition MySpira helps children gain confidence about self-care, engaging and teaching them how to manage asthma independently.”

Dr Simon Rudland, partner at Stowhealth and medical advisor to MySpira, said: “It is important children are taught from a young age so they can take control of their asthma. The initial results of this research are extremely promising, improving both technique and compliance.

“Not only does this lead to better health long-term, but if adopted nationwide could dramatically reduce the number of emergency cases, resulting in fewer hospitalisations.

“We are looking at integrating this app into our existing asthma support services in the future.”

Children from local primary schools took part in trials of MySpira which can be downloaded from the App Store and Google Play for £2.99.



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