Home   News   Article

Bury St Edmunds social media expert Kim Morrison offers advice on how to get more reader interaction on your articles and blog


By Kim Morrison


Reader interaction accomplishes many things for a website.

It helps add user generated content. It also helps pull in more readers. People want to participate and see what everyone’s talking about.

However, getting reader interaction isn’t always easy.

Kim Morrison (6603712)
Kim Morrison (6603712)

Here are a few tried and tested strategies for getting more interaction on your articles and blogs:

1.Ask for it

One of the best ways to get more interaction is to ask for it. It doesn’t matter if you’re writing an article or a blog post. Here are some questions or calls to action you can include at the end of your content piece:

  • What’s your experience?
  • Do you have any advice on?
  • What do you think?
  • Have you ever…?
  • What’s your favourite?
  • Do you remember when…?

Of course, some topics lend themselves to this approach better than others. A blog post on a home cooking site about your favourite soup recipe is likely to get a lot of response. People love to share their favourite recipes. However, a blog post about how to soak lentils isn’t likely to get much feedback unless you ask for advice or information about different soaking strategies.

2.Respond to comments

When you respond to comments you start a discussion. Other people may feel the desire to put their two penn’orth in. If you don’t respond to the comments, then the conversation may stop there. If you want to motivate more readers to chime in and offer their opinion, insight and comments, then always make time to respond to comments. It’s really important.

3.Spark a controversy or discussion by presenting a potentially heated topic

Controversy tends to motivate people to share their opinion. Take care here though. If controversy doesn’t fit your brand or personality, then consider publishing newsworthy content. Again, people often feel motivated to share their opinion on both controversial and newsworthy topics.

4.Share a picture or video

We’re visual people. When we see a picture that makes us laugh, smile, cry or get angry, we are motivated to comment on it. Sometimes a picture or a video is all you need. It can say more than any article or blog post. However, other times it’s nice to include it with relevant content.

5.Share a personal story

Within the body of your article or blog post, share a story. Take time to share something personal that relates to the content of your article. It doesn’t have to be elaborate or long winded. When you share a story, it motivates others to share their story. You can find yourself learning a lot about your readers and prospects when you use this technique.

If you have a blog, reader activity and comments add credibility to your blog. Additionally, they tend to motivate more reader interaction, links and increased traffic. If you have a theme-based website, then reader-generated content can really help you boost your search engine ranking.

BREAKING NEWS

Facebook

Facebook CEO Announces New Personal Challenge for 2019: In his annual New Year’s resolution post, Facebook CEO Mark Zuckerberg issued a new personal challenge “to host a series of public discussions about the future of technology in society—the opportunities, the challenges, the hopes, and the anxieties.” He plans to hold public talks with different leaders, experts, and community members every few weeks in a variety of formats and on different platforms.

Facebook Adds New Call-to-Action Stickers for Page Stories: Facebook released a new set of call-to-action stickers for page stories. Businesses can now prompt viewers to Shop Now, Book Now, Call Now, or Get Directions directly from within the Stories feed. Each button mirrors the existing call-to-action options available in the main header of business pages.

BuzzSumo Published Best Practices and Key Insights on Facebook Engagement: A team at BuzzSumo analysed 777 million Facebook posts “to find the most engaging pages, brands, and videos for 2018” and determined the optimal post length, post type, posting times, and other key findings. The company shared these best practices and insights in its latest report called, The 2019 Ultimate Guide to Facebook Engagement.

Facebook Tests New Option to Share Events within Stories, New Link Sharing Process for Businesses: The new function - which is being tested in the US, Mexico and Brazil - will appear on the event page itself. When you tap on the 'Share to Story' option (within the share options for an event), you'll be able to create a dedicated Stories frame, with an event sticker, as shown in the second image above. From that sticker, your Story viewers can register their interest in the same, and you'll be able access a list of friends who plan to attend the event, helping you co-ordinate your attendance.

Instagram

Businesses Can Now Directly Schedule Videos to Instagram: Late last month, Instagram quietly updated its API to include direct Instagram video scheduling. Previously, the Instagram API was limited to scheduling single-image posts, not yet allowing third-party tools to schedule videos or multi-image posts. Now, these tools - mainly social media management apps - can add the ability to schedule video posts to Instagram without having to use the “smartphone workaround. Like direct photo scheduling, the video scheduling API is only available to Instagram Marketing Partners via the Content Publishing API beta program. Most major social media management apps (e.g., Buffer, Hootsuite, Social Report) are a part of this program, so you can expect your social media management app of choice to support the feature soon.

Instagram Will Now Let You Post to Multiple Accounts at Once Within its Composer: Instagram is rolling out the capacity to post a single update across several profiles at once, starting with iOS. The feature will be welcomed by social media managers who are working to maintain several accounts - but it goes against the original content ethos that Instagram was founded upon. While it may make things easier, and it may add more content to Instagram's ecosystem, it will be repeated content, duplicated across multiple accounts.

LinkedIn

LinkedIn Publishes Best Practices for Company Pages: LinkedIn has curated their top tips and tricks into a LinkedIn Pages Best Practices Guide to help platform users make the most of their LinkedIn Page.

Snapchat

Snapchat Shares New Research on How and Why People Use Different Social Media Platforms: Snapchat Business partnered with Murphy Research to conduct a study of more than 1,000 app users between the ages of 13 and 44 to learn more about the social media apps they use, why they spend time on each, and how each makes them feel. The research suggests that people’s moods and emotions are impacted by which social media platform they use. It also provides insights on which platform people use to find a specific type of content.

Twitter

Twitter Announces Upcoming Changes to Image Support: Twitter has announced an upcoming change to the way PNG files will be handled by the app when they're uploaded. Essentially, Twitter will soon convert uploaded PNG files to the more compact JPEG format in order to reduce file size. Twitter notes that PNG images are often between 6 and 9 times larger than their JPEG counterparts, and that can be problematic for users on more restrictive connections. In order to lessen the data load, and create a more uniform user experience, the change will be enacted as of February 11th, 2019.

Twitter Details Plans for Beta Testing of New Conversational Features: Twitter has announced the creation of a new beta program to test its 'conversational' options, which it's been working on over the last year. Among the features to be tested are color-coded responses, algorithmically sorted replies and status updates - all of which were first discussed last September.

YouTube

YouTube Adds New Option to Swipe Right to View the Next Video: This week YouTube is rolling out a new option which will enable users to swipe left to skip to the next video, or swipe right to go back to the previous. The update, currently only for iOS, aligns with the broader industry shift towards the swipeable Stories format, and is significant technical shift for the app.



This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies - Learn More