Sir Bobby’s Breakthrough hailed a success

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Organisers of a charity auction and ball are celebrating today after ‘smashing’ expectations by raising more than £200,000.

Guests to Sir Bobby’s Breakthrough Ball, which was held at The Apex, in Bury St Edmunds, on Thursday and raised more than £50,000, included Lady Elsie Robson and Sir Bobby Robson Foundation Patrons Mick Mills and Delia Smith.

Sir Bobby’s Breakthrough Auction, which ended on Sunday after two weeks of bids on 188 incredible lots - featuring television, driving and sporting experiences, sports memorabilia, luxury treats and holidays - brought the total raised for the Sir Bobby Robson Foundation and Breakthrough Breast Cancer to £202,774.

The star lot was Jose Mourinho’s Fifa World Coach of the Year 2010 trophy which sold for £26,000.

Both events were organised by volunteer fund-raiser Gina Long, from Fornham St Martin, in memory of her friends Sir Bobby Robson and breast cancer campaigner Sally Balch.

Mrs Long said: “I’m just overwhelmed by the public’s generosity. It’s been an amazing opportunity because Bobby and Sally were very dear friends of mine for over 30 years and I wanted to honour their memory with the utmost respect. I am very very thrilled.”

Lady Elsie Robson said: “My family and I are extremely grateful to Gina for her vision, hard work and enthusiasm in creating this ambitious charity venture.”

For full story see Friday’s Bury Free Press.