Bury St Edmunds’ Christmas lights will be officially switched-on on St Edmund’s Day on Thursday, November 20.
The ceremony at 7pm will be will be performed by BBC Radio Suffolk presenter Mark Murphy.
There will be an afternoon and evening of festive entertainment on Cornhill and Buttermarket, which will be closed to traffic.
Attractions include stage entertainment from 3pm by schools and West Suffolk College.
Elsewhere, there will be penguins, reindeer, a special market for local charity stalls and a range of street entertainers as well as a guest appearance from Father Christmas.
The event is organised by Ourburystedmunds, which negotiated with St Edmundsbury Borough Council for car parks in the town to be free from 3pm for the switch-on event and subsequent Thursdays for late night Christmas shoppers.
Mark Cordell, chief executive of Ourburystedmunds, said they have run the event since 2010 and invested thousands of pounds in new lights and extending the illuminations.