Bury St Edmunds social media expert Kim Morrison comes up with 15 easy ideas for social media content
One of the questions I’m asked most often is “what should I post on my social media platforms?” Social media content should be quick, easy, and engaging, and you need a steady flow of it. Here are some easy social media content ideas that you can add to your overall strategy.
Create a piece around a humorous or motivational quote. You can share it as a quick social media post or create a visual out of it.
Day-of-the-Week Themed Social Media Posts
Create a themed day-of-the-week post like Workout Wednesday or Throwback Thursday for social media. Get your followers to contribute their own posts as well.
Create posts with a blank for your followers to fill in. Share things like, "If I were independently wealthy, I'd _____," "The biggest drain on my time is ____." This type of post is a great way to learn more about your audience.
Answer a Question
Take one specific question posted by an audience member and create a short video where you answer it. The video can be extremely simple. Just give the camera the answer to the question.
Create a Series
Choose a topic and create a series of posts. For example, a florist might feature a "Flower of the Day" where they post a picture of a different flower each day.
Create short, simple polls. Polls are popular on social media. You'll get a great deal of engagement, and it’s a great way to learn about your audience. Polls are built into most social media platforms.
Present a Challenge
Present a challenge to your followers and ask them to make short videos or post pictures of their progress.
Behind the Scenes Photos
Take a "behind the scenes" photo of your organization, your industry, or something you do, such as developing a new product.
Present a statistic about your industry that would be interesting for your audience. Create a simple infographic to make it fun and easy to understand.
Repurpose Evergreen Content
Take "evergreen content," or content that's always relevant, and repurpose it by presenting it in a new format, updating it, or editing it somehow to make it original.
Take some product in your niche and review it for your audience with a quick video.
Bring Out an Old Post
Post a link to an old blog post. Choose something that's relevant now or a high-performing piece of content and give it another run. You'll likely have some social media followers who haven't seen it yet.
Lists are much easier to make than posts or articles because there is no composition necessary.
Make a short post highlighting your latest few blog posts and a quick blurb about each.
Sometimes, it's good to post something that's not totally relevant to your business. For example, you might take a picture with your dog (or horse, in my case), a picture of a sunset, or a video of a place you visited on holiday. However, do this with caution and watch your audience's reaction carefully.
Always create social media content with your audience in mind. Make it for them. Try to post things that your audience can engage with and interact with. This is how you build a relationship with them.
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Facebook's Working on a New 'Preview' Option for Page Posts: Facebook is developing a new 'Preview' option to see what your Page posts will look like before you hit 'Share'.
Facebook Announces Updated Ranking Factors for Post Comments: Facebook has announced a couple of new considerations for how it ranks comments on posts. They stated that to improve relevance and quality, they’ll start showing comments on public posts more prominently when:
The comments have interactions from the Page or person who originally posted; or
The comments or reactions are from friends of the person who posted.
Instagram Introduces Branded Content Ads from Influencer Posts: Instagram rolled out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the influencers with which they have relationships. Branded content ads for feed will be available to all advertisers in the coming weeks and for Stories over the coming months.
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LinkedIn Officially Launched Photo Tagging, Adds Video Within Messaging: LinkedIn has announced a couple of new content features, including image tagging and video messaging.
Pinterest Developing Story Pins: Pinterest is currently testing on a Story Pin feature with a small group of Pinterest business accounts. Pinterest’s new Story Pins give businesses and brands “more ways to share ideas with up to 20 pages of images, text, and multiple links.”
Pinterest's Working on a New 'Complete the Look' Option to Help Users Find More Relevant Product Matches: Pinterest is adding a new contextual matching option to provide more relevant, related product matches to users.
Snapchat Tests New Features, Interactive Stickers, and Replies: Snapchat is reportedly testing three new features. These possible updates include “multi-Snaps” in the composer, which enables users to create and post a string of Snaps all together, a new Group Chat sticker, and a collection of Bitmoji sticker replies for Snaps.
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Twitter Provides a New Overview of 'State-Backed' Information Operations on its Platform: Twitter has outlined a new set of examples of attempted, 'state-backed' manipulation of tweets for political purposes, further underlining the scope of the problem.
Twitter Dispels Rumour of New Notification When Tweets are Shared in DMs: Twitter has refuted a rumoured new functionality which would alert users when their tweets were shared in DMs.
Twitter Announces New, Simplified Platform Rules to Improve Transparency and Understanding: Twitter has updated its rules documentation to make it easier for users to understand what is and is not acceptable on the platform.
YouTube Takes Tougher Stand on 'Hateful and Supremacist Content': YouTube has announced that it will now prohibit content which alleges that any group is superior in order to justify discrimination.