Pure triumph for Bury’s Javelin in new fashion retail awards

From the left, Vicky Ogden, head of footwear and accessories at Pure London; Melissa Wheeler, retail columnist at Fashion Association of Britain;, Joanna and Jeremy Clayton of Javelin and Julie Driscoll, portfolio director for Pure London. ANL-151102-142008001
From the left, Vicky Ogden, head of footwear and accessories at Pure London; Melissa Wheeler, retail columnist at Fashion Association of Britain;, Joanna and Jeremy Clayton of Javelin and Julie Driscoll, portfolio director for Pure London. ANL-151102-142008001
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Fashion industry leaders have chosen Bury St Edmunds-based Javelin as one of the top nine independent retailers in the country.

The twice yearly Pure London international fashion buying event at Olympia held its first Best of British Independent Retailer Awards on Friday, choosing the best fashion store in each of nine regions.

Javelin, with stores in Bury and Sudbury, beat Anne Furbank, Match Clothing and WD Coes to take the prize for East Anglia.

Jeremy Clayton and his wife Joanna, co-directors of the company founded in Bury in 1989, received the award before a catwalk show.

Jeremy said: “The judges particularly liked the innovations we have with our staff and they thought our customer service and presentation of our staff was exceptional – ‘inspiring’ was the word they used. That makes it much more of a team award.

“It’s something we can use to inspire them further. We couldn’t do anything without them and we involve as many staff as we can in different aspects of the business.”

Three shop staff accompanied the Claytons to the show to help with buying for the high street and online stores.

Julie Driscoll, portfolio director for Pure London, said; “Nearly 80 per cent of our audience at Pure London are independent retailers and boutiques, so we are thrilled to have launched these awards to celebrate their successes as a major driving force behind the fashion and footwear retail industry. Congratulations tour winners and everyone who made the shortlist.”