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Pupils star in video campaign against intolerance




Olympic athlete Jeanette Kwakye (left) and Paralympic athlete Kate Grey (right) join young people at a youth summit for Play Unified. Gretel Ensignia/PA Wire ANL-160719-171029001
Olympic athlete Jeanette Kwakye (left) and Paralympic athlete Kate Grey (right) join young people at a youth summit for Play Unified. Gretel Ensignia/PA Wire ANL-160719-171029001

Pupils at King Edward VI School in Bury St Edmunds are taking centre stage in a new campaign video looking to break down barriers for young people with learning difficulties.

The campaign, run by global charitable initiative Play Unified, centres around the idea that training and playing together is a great way to help develop understanding and acceptance.

Play Unified is a Special Olympics Great Britain Campaign (SOGB) funded by the Department of Culture, Media and Sport aiming to change perceptions and attitudes towards people with learning difficulties, on and off the field.

Pupils from King Edward VI were among youngsters who attended the Play Unified summit at Gilwell Park in London earlier this year, where part of the video was filmed.

The video premiered on the SOGB YouTube channel this morning.

Former Paralympic swimmer Kate Grey, who also stars in the new campaign video, said: “The new campaign video shows the spirit of camaraderie and friendships that are already being forged through Play Unified - I look forward to seeing this spread throughout schools and communities as the programme reaches across the UK.”

Play Unified will be rolled out in 200 schools nationwide over the next two years, involving more than 18,000 young people.

Karen Wallin, CEO of SOGB said the campaign seeks to create a ‘Unified Generation’.

She said: “Play Unified is a global Special Olympics campaign aimed at breaking down barriers and misconceptions towards people with intellectual disabilities.

“Through this campaign we hope to inspire attitudes that lead to activity with our special Olympics athletes rather than an approach of doing things for out athletes.

“People with intellectual disabilities say they want to be included as equals in society,

“The Unified Generation will lead our movement and will do so by simply playing unified.”

For more information please visit www.playunified.com.



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