Brewer and pub giant Greene King is setting an example for other Bury St Edmunds businesses by championing an initiative to increase the number of people using more sustainable means of travel.
Bury Local Links is a new Suffolk County Council project which aims to encourage businesses to promote a more active commute to their staff, which it says will ‘improve staff productivity by creating a more energised workforce’.
Last Wednesday Greene King led the way by holding an ‘active travel’ event at its site in Westgate Street, aimed at giving its employees greater awareness of the travel options available to them from walking and cycling to using public transport or car sharing.
Staff from Bury-based Mick’s Cycles shop were invited to attend the event, where they hosted a bike maintenance stand, and Outspoken Cycles organised cycle-themed events from pedal-powered smoothie bikes to its Brompton folding bike competition.
John Smith, group HR director for Greene King, said: “We are pleased to have been able to support Suffolk County Council’s project to encourage healthier and more environmentally friendly commutes to work.
“We want to support our team members to lead healthier lifestyles, and this event was an ideal way to inspire those who are able, to consider walking or cycling to work.
“We had a great turnout and, with the nice weather we’ve been experiencing recently, anticipate more of our team members will leave the car at home and commute by bike or foot.”