Home   News   Article

Prestigious cycling event starting in Bury St Edmunds gets renamed

Community newsdesk: 01284 757857
Community newsdesk: 01284 757857

Aviva, the UK’s largest insurer, has announced it is taking on the title sponsorship of the most prestigious female professional cycling road race in Britain.

The race – which is due to begin in Bury St Edmunds on June 17, where last year’s inaugural race ended – will be renamed the Aviva Women’s Tour as the insurance company takes on the sponsorship from Friends Life, which became part of the Aviva group last month.

Hugh Roberts, chief executive of race organiser Sweetspot, said: “For the Women’s Tour, last year’s race was the first one, but already it is being held up as an example to cycling organisations around the world of how a female cycling event can be a success.

“Making it the Aviva Women’s Tour will only enhance that and we are looking forward to an even bigger and better event this June.”

Karen Burrell, Aviva’s marketing delivery director, said: “Aviva actively supports the communities we operate in and we have a long history of successful sporting sponsorships which we are now looking to build on with cycling.”


Iliffe Media does not moderate comments. Please click here for our house rules.

People who post abusive comments about other users or those featured in articles will be banned.

Thank you. Your comment has been received and will appear on the site shortly.


Terms of Comments

We do not actively moderate, monitor or edit contributions to the reader comments but we may intervene and take such action as we think necessary, please click here for our house rules.

If you have any concerns over the contents on our site, please either register those concerns using the report abuse button, contact us here.

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies - Learn More