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Bury St Edmunds social media expert Kim Morrison explains how to get the most from your LinkedIn posts


By Kim Morrison


LinkedIn is one of the top social media sources for professionals to connect with others. According to LinkedIn, they are the “largest professional network with more than 610 million users in more than 200 countries and territories worldwide.” With that many users it can be difficult to get eyes on your brand. That’s why it’s important your profile is optimised for maximum exposure.

When people do a search for you or your brand, they often go to Google. Your LinkedIn profile will most likely show up in the first three positions of the search results. It’s often where those searching will click first to learn more about you.

If your profile is slim or hasn’t been updated since you first created it years ago, it may not be making the right first impression for prospective clients, customers, or potential partners. It’s imperative to have an updated, optimised profile that quickly grabs attention and makes an impression. Specific settings will allow you to optimise your profile for maximum exposure.

Kim Morrison (13410238)
Kim Morrison (13410238)

Why optimise?

Your profile not only represents you and what you do, but your brand and company as well. Your LinkedIn profile needs to stand out from others. People do business with people they know, like and trust.

With a generic profile, people are less likely to follow you and won’t know if they can trust you. In fact, users with a complete optimised profile are 40 times more likely to receive opportunities from other LinkedIn users.

Optimisation Strategies and Tips

Having an optimised LinkedIn profile simply means your profile is updated to get you the most visibility from your targeted audience. It involves several things including compelling, client-focused descriptions while establishing your credibility.

Successful social selling and lead generation greatly depend on credibility and authority. Having a fully updated profile that is maximum optimized is important to creating that credibility.

Get found

Make sure you are building your LinkedIn network with your ideal clients. Ensure you can be easily found on LinkedIn and the people you want to attract like what they find.Your network needs to be 1st, 2nd or 3rd degree connections or part of a LinkedIn Group, otherwise you won’t show in their search results. Use the right keywords and search terms throughout your profile to be found by those searching for what you offer.

Tell your why

Give your target audience a reason to look at and you listen to you. Your story is what separates you from your competitors. Tell them what your purpose is, what drives you, and why you do what you do. Then let them know how you can help them, what problem you solve with insights on how you solve specific problems.

Create credibility

Your profile needs to make you appear credible in the eyes of your potential clients. To do this, share recommendations from people who know you and have worked with you. The more recommendations you have that are detailed, the better you’ll be able to establish trust.

Having skills that are frequently endorsed by others is a great way to build trust. Your experience and achievements can also help. Show off honours, awards, and recognition you’ve earned.

Your ideal clients

Make sure your summary highlights exactly who your ideal client is and what you can do for them.

Call to Action

You must tell your readers what action to take. Create a call to action to download a free resource, schedule a consultation, send you an email, call you or whatever you want them to do next.

A complete profile includes at least 5 skills; a professional looking profile photo; at least 50 connections; your industry and location; a current position with description; two more past and current positions, and your education.

Not only do you want your LinkedIn profile to be strategically optimized, you want it to be free of grammar and spelling errors. Ensure all the details are true and factual.

It doesn’t matter whether you want to attract potential business partners, recruiters, employees, or employers, or looking for new clients, having a truly complete LinkedIn profile only enhances your professionalism and your brand. It gives them reasons to connect and trust you.

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