Nine top tips to turn your Facebook fans into paying customers

Social media columnist
Social media columnist
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Facebook is a great way to promote your business as it allows you the opportunity to reach billions of people with the click of a button. The goal of any business is to make money but to do that you have to convert your fans into customers.

This isn’t as difficult as it sounds, though.

Here are nine different ways to maximise the potential of your social media following.

1. Offering a free product if they Like your page

Everyone likes free stuff and this is a common practice when it comes to Facebook. Offer your customers something free if they like your page, such as promotional material like a sticker, a report or anything that relates to your business. This builds trust and trust builds sales.

2. Discounts for fans

You want to reward your fans for keeping in touch with your page, so give them something special. Discounts that are exclusive to the people who like your page make your fans feel that they’re getting something that isn’t available to everyone, which motivates them to buy.

3. Give them an inside look

No one wants to think of a business as a faceless entity. Give people an inside look into your operation and the people behind it. Showcasing the fact that your business and its employees are human will help people feel more connected to you.

4. Get testimonials from customers

When it comes to promoting a business, there’s no stronger way to do it than by word of mouth. Facebook pages have an option which allows your customers to leave reviews on your page. Make sure to implement this because a few positive reviews could help you see an increase in your customer base.

5. Hold a contest

Contests are always a good way to get people involved. Get creative with it. You need referrals, so ask people to refer their friends to your page and give the person who refers the most people some sort of reward.

6. Get people to interact

A Facebook page that is just constantly talking about the business side of things can get monotonous. Don’t be afraid to go off topic from time to time and get personal with people. Start conversations and get people talking. The more they interact with you, the more they will trust your brand.

7. Build an email list

Social media marketing is a great way to promote your business but it can also be used as a way to incorporate other forms of marketing, such as an email list. Encourage people to sign up for your email list by promising them deals which will be exclusive to members of the list.

8. Create content they can share

Your Facebook fans can be your secret weapon when it comes to promoting your business. Using them to promote your business for you is a great way to get new customers. Be sure to create content that your fans can share in order to attract new ones.

9. Promote events

Don’t be afraid to get face to face with people. Organising an event for your business, or becoming a part of an event which is already taking place, is a great way to get to know people. Use your Facebook page as a way to meet people in real life by encouraging them to attend an event which you might also be attending.

When it comes to promoting yourself on Facebook, there are plenty of ways to do it. All of the methods above are great ways to create loyalty between your fans and your business. There’s guaranteed to be something in this list that gets you results, so try these ideas out and discover what works for you.

BREAKING NEWS

Microsoft to acquire LinkedIn: Microsoft announced that ‘it plans to acquire LinkedIn for $26.2 billion’, and shared that LinkedIn will ‘retain its own brand and independence’.

Facebook launches store locator to increase and measure in-store visits and sales: This new feature will help businesses that use local awareness ads ‘drive people to their stores and measure the amount of store visits and in-store sales following their mobile ad campaigns’.

Messenger makes it easier to start conversations: In a bid to make Messenger easier to use, Facebook updated the app to let you ‘see the first few most recent messages at the top of your screen, followed by a new Favorites section, which highlights people you message most frequently, so you can quickly pick up your last conversation’.

Facebook rolls out video in comments worldwide: Facebook announced that “videos in comments are now available worldwide!

Facebook rolls out support for 360 photos on the news feed: For the first time, you can now easily share 360 photos on Facebook.

Twitter adds a live button to mobile apps: Twitter announced that “everyone can tap a new button on iOS & Android to easily broadcast on #Periscope from Twitter!”

Twitter makes embedding Twitter timelines easier: In March 2016, Twitter “upgraded the embedded timeline to a modern new design that beautifully showcases Tweets across your desktop and mobile sites.” This past week, Twitter announced that it has “made it easier than ever to add these rich, responsive Tweet displays directly to your website or CMS.”

Twitter redesigns Twitter for Android: Twitter introduced “a new look and feel for Twitter for Android – a redesigned app that aligns with the best of Android.”

New targeting tools make Pinterest ads more effective: Pinterest added three new targeting options to let marketers and businesses target the delivery of promoted pins by combining their own business data with the data Pinterest collects on its users.

Snapchat updates Stories and discover pages: “The Discover page now features a Pinterest-style mason grid of tiles, while the Stories page now combines the two rows of static Discover channels and Live Stories into one scrollable row of non-friend content.”