Managing your social media so that you get results takes a great deal of time. But, there are many distractions that whittle away precious time on activities that produce zero results. Here are the biggest time wasters on social media and how you can avoid them.
When you go into your business accounts it’s very easy to get distracted and start reading the latest post from a friend or watch a ‘really interesting’ video. Before you know it an hour has just disappeared!
Long and involved content wastes your time for two reasons. First, it takes you a long time to read or watch it. Very few people have the time to watch the hour-long documentary you’re thinking of sharing with your audience. So not a great use of your time.
The other problem with long-form content is that it doesn’t perform as well on social media generally speaking. People prefer small, “bite-sized” content instead.
One way to avoid getting sucked into long content is to set a specific guideline for maximum length, and then evaluate each piece of content you might share.
For each piece of content you create or share, ask yourself what particular use it is for your audience. Many businesses simply share things they find interesting or amusing, and this is fine as long as your audience thinks so too.
A better approach is to start by asking yourself, “How can my audience use this?”
Many of us check our social media profiles throughout the day when we have down time. This is fine for personal use, but you want your business social media time to be more focused. After all, you want to get things done and the more efficiently the better.
This is why it’s best to create specific social media times throughout your day. Set aside this time and create a routine for what you do during this time to make the most of it. When you’re checking social media throughout the day, however, you can save things to share later or save ideas that you like.
Use scheduling apps, like Hootsuite or Buffer, to schedule your content throughout the day without you needing to be online all time. Facebook has its own scheduling function for a business page.
Grouping the time that you spend on social media together and using a scheduler will help you get in the flow of writing for the platform you’re on.
FAILING TO USE FEATURES
Finally, you could be wasting a great deal of time by failing to use the features that social media platforms offer for controlling your feed. If you’re using the same profile for personal and business, you’ll be seeing posts from old high school friends alongside the content of influencers in your niche. Try segmenting your news feed into business-related and personal.
A good way to discover your own personal time wasters is to log your social media time. Write down the times and what you’re doing during those times. By tracking, it’s easy to see where you’re wasting time.
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