Opinion

Opinion

Seven surprising places you’re using copywriting (and you probably don’t realise it)

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?

Opinion
Nicola Miller

No excuse for restaurant ‘no-shows’

Have you ever booked a table at a restaurant and failed to show? Do you ever book multiple restaurant tables and leave it until the night in question to decide which one to go to?

Opinion
Anti waste campaigner Karen Cannard

We have already saved a streetful

This month has been one of reflection. Not least because it’s my 10th anniversary of taking St Edmundsbury’s Zero Waste Week challenge.

Opinion
No More Not-Spots

Editor's comment: We must speak up for a better mobile deal, says Barry Peters

Imagine the scenario: You are on your phone hands-free, driving along the A14 on the way to a crucial meeting and your phone goes dead when talking about some key points with a colleague.

News
Kim Morrison

When to write a press release and how to get it published

A press release is more than an announcement about what is happening in your business. It is a sales tool, and works especially well if there is a newsworthy story behind it.

Opinion
Michael Apichella

Nothing ‘lazy’ about this Millennial

There’s nothing as fulfilling as transforming a blank canvas into an object of beauty. So says multitalented 22-year-old musician John Young, of Whepstead.

Opinion
Editor Barry Peters

Editor's comment: Matt recognises the power of the press, says Barry Peters

We must do everything possible to protect and support local newspapers. Everything starts locally – and we mustn’t lose our local perspective.
News
Nicola Miller

The good old days weren’t that great

It is said that the British are never happier than when their castle is burning down or ship is sinking and the recent spell of severe weather bears witness to this as the Beast From the East bore down upon the nation.

Opinion
Comment by students at King Edward VI School, Bury St Edmunds

Why music is such a sound idea

How much music is there in your life? How much do you hear, or even play? What does it mean to you?

Opinion

US gun violence – will it ever end?

In 2016, around 38,000 people in the United States died as a consequence of firearms, a rise of roughly 4,000 from 2015.

Opinion
Kim Morrison

Five key things to consider when creating your social media content

A lot of people don’t think of social media sharing as content. But it is. You may be sharing content you wrote for your blog, or an article, or a guest post on someone else’s blog, but you still have to create content just for your social media networks to make them really work well for you.

Opinion
The Reverend Canon Martin Seeley is the new bishop for the Diocese of St Edmundsbury and Ipswich

We can all do our bit to cut food waste

Before we moved to Suffolk we kept a few bantams. Rather sporadically, they produced delicious small eggs.

Opinion
Karen Cannard with the Hatton family of ITV's Tonight programme

Plastic campaign gathers momentum

At risk of this column turning into Cannard’s Plastic Watch, the lightweight wonder material of modern times has yet again, this month, been at the forefront of national and local action. The prediction that 2018 would be the year of promises continues to ring true.

Opinion
Comment by students at King Edward VI School, Bury St Edmunds

The horror that cannot be denied

School often gives you a chance to experience something that will change your life. Like the tour to Poland I went on with Suffolk Youth Orchestra.

Opinion
Kim Morrison

How Real-Time Marketing Boosts Your Business

One of the most fascinating and useful features of online marketing and the technology is the ability to market to individuals “on the fly” with real-time marketing messages – being able to send messages to each individual customer that’s relevant to their needs and interests right then.

Opinion
Matt Hancock MP

No substitute for face-to-face contact

By what means are you reading this column? As recently as 10 years ago, the vast majority of us would have been sitting down to read the print edition, maybe at a kitchen table with a cup of coffee or tea. But now, it very well may be on a laptop, a tablet, or increasingly, a smartphone.

Opinion
Kerry Whiting, lead sales assistant at the Sue Ryder shop, in Out Northgate, Bury St Edmunds

Editor's opinion: Please help me to get back the £700 Sue Ryder shop lost at the hands of thieves

It costs about £700 to pay for a Sue Ryder hospice nurse for a week.
News
Kim Morrison

Social Media marketing - Are you controlling it or is it controlling you?

Social media marketing is a good way to get the word out about your business, products and/or services. But, there are times when you have to be cognisant of the fact that social media marketing has the potential to draw you in and become a major time absorber.

Opinion
Anti waste campaigner Karen Cannard

2018: The year of action on plastic

What a start to 2018! Talk about fireworks. There were none so loud as the news that China had put its foot down and finally banned plastic imports, forcing the recycling industry to look for markets elsewhere, and some government ministers left navel-gazing wondering how they hadn’t seen this coming.

Opinion
Kim Morrison

Social media column: Putting customers in the picture by Kim Morrison

Do you use video in your marketing?
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