Home   News   Article

Needham Market dress shop owner celebrates 25th anniversary

Jean Beecroft of Simply Splendid ANL-170901-173053001
Jean Beecroft of Simply Splendid ANL-170901-173053001

A business owner who spotted a gap in the market after moving from London to Suffolk has celebrated 25 years of trading.

The Simply Splendid dress hire shop has been a popular part of Needham Market for more than two decades.

Owner Jean Beecroft has overseen its growth from 17 designer evening dresses when it first opened to more than 770 of them being available today.

She said: “I was working in London where all the girls were hiring these beautiful dresses. But when I moved to Needham Market, I noticed no-one was doing it. I started with just a handful of dresses before steadily growing it over the years.

“I have always been based in Needham Market and I have never had any desire to leave.

“I think Simply Splendid is a destination shop where customers can spend hours trying to find the right dress to hire or buy, so it is great the town can offer free parking and I am also close to the train station.”

On the secret to her success, Jean added: “It is a nice experience to see someone try on an elegant dress for the first time – it can often reduce them to tears of joy.

“Whether it is for a prom, a charity ball or even a dinner on a cruise liner, it is an honour to play a part in such a moment.

“I offer a really personal, honest and friendly service and I think that is appreciated by my customers who have all been incredibly loyal.”

Jean celebrated her shop’s milestone by donating dresses to volunteers helping at the GeeWizz charity ball last year. She also organised a fashion show at Creeting House, in Creeting St Mary, which raised more than £1,000 for Women V Cancer.


Iliffe Media does not moderate comments. Please click here for our house rules.

People who post abusive comments about other users or those featured in articles will be banned.

Thank you. Your comment has been received and will appear on the site shortly.


Terms of Comments

We do not actively moderate, monitor or edit contributions to the reader comments but we may intervene and take such action as we think necessary, please click here for our house rules.

If you have any concerns over the contents on our site, please either register those concerns using the report abuse button, contact us here.

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies - Learn More