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Making your business stand out

By Jude Clarke

Social media columnist
Social media columnist

As we approach the New Year, it seems a good time to think about your business and where you want it to go in 2017.

Since the creation of the internet and social media, hundreds of thousands of businesses have emerged. Of course, you want your business to stand out head and shoulders above the rest. How do you achieve that goal?

There are several ways to make your business stand apart from the competition.

Evaluate Your Own Company

It is often very easy to compare your company to others. The tendency may be to think that they do something better than you. However, it is most important to start from within. Evaluating your own company is the place to begin.

Look at where you have been static

Take a good long look at where your business has been static. Has your company become stale and outdated? Is there room for something new and innovative? Can you improve a product or service?

What can you reuse?

Is there a sales letter that you can re-circulate or a product that you can enhance in order to gain new clients and customers?

What needs recreating?

Is there an area of your business, such as reorganising one of your departments? Perhaps you need to put better communication policies and procedures into place.

Does your product or service live up to today’s standards?

Look and see if your product or service lives up today’s standards. It might just take a small tweak to bring it up to date.

Where do you stand with social media?

If your website does not incorporate social media, then it is time to include this all-important aspect into your business. Many times a customer will immediately leave a web page if he or she does not see social media buttons. Or they may have gone to check you out on social media first and never got as far as your website.

How can you reach more clients?

Investigate how you can reach more clients. Perhaps you need to set up a Facebook Business page if you do not already have one in place. Check to see if you are responding to comments that visitors leave on your webpage if you have one.

Engaging with clients is a sure-fire way to bring them closer to you rather than alienate them. Reach out to other businesses and blogs to create a sharing opportunity on each other’s web sites through guest blogging or blog rolls.

Today’s business is extremely fast paced and moves at a rapid speed through change. Keeping up with those changes is the only way to stay ahead of the competition.

Taking a look at all these things in your own company is the foundation of a company that is capable of standing out from the competition.


Facebook Launches Creative Hub Globally: Facebook rolled out the Creative Hub, “a new destination where marketers and advertisers can be inspired by great creative, design their own and share it with others.” Facebook also introduced a new Inspiration Gallery that will “showcase examples of outstanding mobile creative across Facebook and Instagram.”

Facebook Adds Instant Games to Messenger and News Feed: Facebook launched Instant Games, “a new HTML5 cross-platform gaming experience, on Messenger and Facebook News Feed for both mobile and the Web.”

Facebook Analytics for Apps Adds Time Zones and Hourly Charts: Facebook Analytics for Apps launched two new features that “give you more control” over how your data is displayed. Users can now have the option to set a time zone in the Settings page of Analytics for Apps and view chart data by the hour.

New Facebook Page Layout Rolls Out on Desktop: This week, Social Media Examiner noted the rollout of a new Facebook page layout for desktop users. The new layout features customizable sections in the middle column, new templates for different business types with various tab options, and an easier way to see and share the unique URL for each tab.

Twitter: Twitter Enables All Users to Create Moments on Mobile: Earlier this fall, Twitter opened its Moments feature to all users on the web. This past week, Twitter expanded this capability to mobile users too.

Twitter Adds Conversation Ranking and Direct Reply Count: In a Help Center article, Twitter announced the addition of conversation ranking and direct reply count to its mobile apps. With conversation ranking, not all replies in a conversation will be shown in chronological order.

Instagram Launches Screenshot Alerts for Disappearing Messages: The Verge reports that Instagram now alerts users when someone takes a screenshot of their image. However, the article emphasizes that this will occur “only when the photo or video is part of a temporary direct message sent through Instagram Direct.”

Instagram Adds Disappearing Photos and Videos, Announces Live Video: Instagram launched the ability for users to share disappearing photos and videos directly to groups and individual friends “in a spontaneous, pressure-free way” on Instagram Direct.

LinkedIn Opens Sponsored InMail to All Marketers: LinkedIn announced that sponsored InMail is now available to all marketers through LinkedIn Campaign Manager. According to LinkedIn, Sponsored InMail allows you to “engage your target audiences in a personalized, direct and meaningful way.”

Pinterest Rolls Out New Looks for Business Profiles: Pinterest announced several updates to its business profiles including a new rotating showcase that “sits right at the top of your profile” and is the “first thing people see.” The showcase offers a way for brands to introduce themselves and craft the story of their business.

YouTube Adds Support for 4K Live Streaming: YouTube now supports 4K live streaming for both 360-degree videos and standard videos. The YouTube blog reports that “supporting this new format will let creators and partners stream incredibly high-resolution video” and will “let viewers enjoy the clearest picture possible when watching a live stream on 4K-supported devices.”

Snapchat Shuts Down Story Explorer Feature in Live Stories: Marketing Land reports that “Snapchat has removed the Story Explorer feature from its Live Stories.


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