Loyalty card for shoppers rings up a charity first

Launch of the St Nicholas Hospice loyalty card scheme.   Front is Sue Long from the hospice, pictured with volunteers and customers at the branch in Brandon.
Launch of the St Nicholas Hospice loyalty card scheme. Front is Sue Long from the hospice, pictured with volunteers and customers at the branch in Brandon.
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St Nicholas Hospice Care has launched its own loyalty card scheme for use in its nine charity shops in the area.

Under the scheme customers will receive a point for every poundthey spendwhich in turn will give them £1 discount on purchases for every 100 points earned.

They can also donate what they earn to the hospice.

It is thought to be the first electronic loyalty card scheme for a local charity in the UK.

Ian Daniels heads of retail for the hospice, said: “Our shops have a loyal cuustomer following and it is important to make them feel special, so we are very excited to be launching this card in all our stores.

“We want to reward our existing customers for their support, but we also want to attract more people and encourage them to donate and shop with us.”

The scheme was launched on Monday at the charity’s Brandon shop which piloted the card in January.

The hospice needs to raise £11,000 each day to run its services for people in West Suffolk and Thetford.