Aid from a major bank has boosted James Hogg’s efforts to help people with dementia, and not just with cash.
James, 62, a former estate agent from Bury St Edmunds, began Music and Memories by accident but a grant and mentoring from the Lloyds Bank Social Entrepreneurs Programme has helped with equipment and advice.
When the recession killed his business he turned to his love of music and began teaching guitar. Then a friend who ran a care home asked him to play for the old folk and he was astounded at the impact on people with dementia.
“It triggers very very deep down memories,” he said. “It brings them alive. There was a 104-year-old who was doing jazz steps with her frame.”
In another home the music roused a woman to dance with her visiting husband for the first time in years.
James used some of his £4,000 start-up grant to buy wireless microphones and guitar pick-ups so he can move around. But he added: “The mentor has been fantastic. It’s good to have someone who understands what you’re doing and gives you direction.”
As James has completed his programme, Simon Glenister is beginning a Lloyds ‘scale up’ programme with £15,000 to help his Noise Solutions expand beyond its Bury roots.
It uses music and technology to engage with hard to reach people and helps about 50 people a month.
As well as the grant, Simon welcomes the mentoring: “We’ll be able to work out what the scale-up issues are with mentors from within Lloyds’ management.
James Hogg is at 01284 761429 or email@example.com