Independent jewellery shop in Bury St Edmunds to close as owner focuses on on-line sales

Lily Daly at Lilyo
Lily Daly at Lilyo
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A bespoke jewellery shop voted the ‘most loved’ business in Bury St Edmunds, is to close with the owner concentrating on on-line sales.

Independent shop Lilyo in St Johns Street, will close on October 27.

Lily Daly at Lilyo

Lily Daly at Lilyo

“We are just not renewing our lease,” said Lily.

“I had a baby boy last year so I want to spend more time with him.

“The on-line trading is growing beyond my expectations and so I have decided to concentrate on that side of the business.”

Pearl jewellery specialist Lilyo started as an on-line trader back in 2004 with the shop opening two years later.

Lily, whose father was a fashion designer, started making jewellery while studying to be an accountant at university.

But she said with both the shop and the website thriving, one had to be ‘sacrificed’.

“The shop has been very profitable – it is thriving – but looking to the future I think the website is probably the way forward.

“We have a big following - part of that is down to the shop but it is also because people buy our jewellery as gifts and send them all over the World.

“We take a lot of orders from Canada and America where people from RAF Mildenhall and RAF Lakenheath have bought gifts for family and friends. We have orders nationally and internationally.”

The move will see two people who manage the shop for Lily, made redundant.

But Lily said most of her customers will be unaffected.

“It will be heartbreaking when the shop closes – a lot of people come in doing their Christmas shopping.

“But most people can still buy on-line . I’m a Bury girl so I can always meet them in a coffee shop with a selection of designs.”

A 50 per cent off sale of the shop stock starts on Friday (27).

Lily plans to launch a new look website with new designs, ranges and colour combinations.

Visit www.lilyo.com