A group of executives are taking part in farmyard trials and eating challenges today - all in the name of charity.
St Nicholas Hospice Care is holding ‘I’m a CEO . . . Get Me Out of Here’ for the first time, with the aim of raising £10,000.
The participants, who all hold key positions at businesses in West Suffolk and Thetford, have travelled to Bishops Farm, Bradfield St Clare, to face creepy crawlies, stomach-churning meals and top secret farm-related trials in order to raise money.
Each of the chief executives and managing directors has been asked to raise £1,000 for the hospice and be as brave as they can to battle for the title of King or Queen of the Mud.
Speaking ahead of today’s events, Claire Butler, hospice major gifts manager, said: “Those taking part in ‘I’m a CEO . . . Get Me Out of Here’ are in for some unexpected trials – we have spent months planning how best to take them out of their comfort zone.
“I think we will have a lot of fun on the day, but hopefully also raise £10,000 for the hospice.
“Those funds are vital, because they will enable us to continue to help supporting people facing long term and life-threatening illnesses and make living with dying better.”
See next week’s Bury Free Press newspaper for pictures.