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Hartest businessman Alex Worrall at vanguard of new immersive sound and vision gives evidence to Parliamentary Review




A Hartest man who runs a ground breaking sound and vision company has been advising the Government on funding and small businesses.

Alex Worrall and his wife Michelle run GrooveME and ZoneME at Knebworth. producing 3D holograms and fully immersive sound experiences. Alex gave evidence at this year’s Parliamentary Review on the difficulties facing small companies attempting to access funding.

Citing his own experience he explained how major banks have becomes wary of investing in new ideas after the 2008 financial crash.

GrooveME chairman Alex Worrall with Sir Geoff Hurst (8748030)
GrooveME chairman Alex Worrall with Sir Geoff Hurst (8748030)

After a failed crowd funding bid GrooveME gained an enlarged shareholder base by purchasing a failed company and providing the 250 shareholders with a small proportion of GrooveME shares.

In his evidence to the Review Alex says that while technology and creative industries evolve at a rapid rate the financial sector has become more and more risk averse.

Today the company, while still small, is heading up a revolution in creating 3D holograms plus an audio dimension whereby the sound emanates directly from the holograph image.

The company which has been operating since 2013 is also working with the Guildhall School of Music on ways students can practice using a virtual orchestra.

Alex's company Black Hangar Studios based in Hampshire which he also runs with Michelle, has also worked on a range of films including Star Wars, Rogue One, Salmon Fishing in Yemen and Born to be Blue with Ethan Hawke as well as Dr Who and Top Gear.

GrooveMe and ZoneMe are also working to recreating scenes and sounds that would have been experienced in Roman days in the recently uncovered Roman amphitheatre discovered below the City of London’s Guildhall Yard.

Alex said: “If people want to do something they’ll find a way to do it. If you really believe you’ll do it.”

The Parliamentary Review takes submissions from a range of innovative contributors and enables the Government to examine and share best practice among policy makers and business leaders.



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