The creators of Suffolk coffee brand Paddy & Scott’s have just unveiled a unique partnership with an award-winning businesswoman.
Scott Russell and Paddy Bishopp, who founded the rapidly expanding brand in 2007, have teamed up with Rachel Ducker to provide customers with a new interactive experience.
Rachel (29), who is a former East of England young businesswoman of the year and leads Apparition Marketing and Design, Bounce Magazine and The Suffolk Hamper, will be responsible for boosting the coffee brand’s online sales.
She said: “I am thrilled about the opportunity I have been given to work with Paddy & Scott’s.
“I’ve always been a big fan of their coffee and I feel privileged to now be a part of the team.
“Between us, I believe our knowledge and passion within the industry will take the brand to new and interesting places.
“We have some very exciting times ahead for the retail side of the business and I am ready to come up with some mind-blowing ideas for 2016 - I urge everyone to watch this space.”
Paddy & Scott’s was founded in Earl Soham and now has thriving coffee shops in Framlingham, Hadleigh and Bury St Edmunds.
In addition it has more than 45 branded outlets across the country and more than 700 trade outlets.
It is estimated this equates to about 100,000 cups of Paddy & Scott’s coffee being consumed per day, totalling 320,000 kilos of coffee per year.
Mr Russell said: “We’ve been talking with Rachel for a couple of years now.
“Both Paddy and I like her approach to business and effervescent personality, but we have been waiting for the right project.”
The company’s future plans include giving online customers bespoke offers matched to their tastes as well as food pairing with a big online marketing drive planned for Valentine’s Day.
The partnership will also see the launch of a new customer-funded coffee community.
This will allow a limited number of members to pay a small monthly fee to help fund independent coffee plantations in return for a monthly supply of rarer, specialised coffees not available to the general public.