Move for fashion company ANNA creates flagship shop in Bury St Edmunds
A fashion company wants to make its Bury St Edmunds store its flagship after moving to ‘one of the best high streets in Suffolk’.
ANNA has relocated from Hatter Street to Abbeygate Street in a prime location previously occupied by Paddy & Scott’s.
The 25-year-old company has shops in Essex, London, Norfolk and Woodbridge and has been in Bury for 18 years starting in Guildhall Street before moving to Hatter Street in 2012.
On the move to Abbeygate Street, owner Anna Park said: “It just felt right and I want this to be our flagship store. I think a lot of people may have missed us (in Hatter Street) so when this property became available, it made sense to move to what I think is one of the best high streets in Suffolk.”
In a tough climate for the high street, Anna said she wants to ‘buck the trend’.
“Big stores may be closing but that’s not because people aren’t spending,” she said.
“I think it’s because habits are changing. Customers want to feel special. They want to feel looked after and they want the best service - and we pride ourselves on our customer service.”
The company recently released its own brand Primrose Park London, which the Bury store will be stocking.
Anna is planning a new loyalty scheme and is looking to create pop-up events with local talent at the new store.
“We’re keen to have pop-up stores with local designers in the new Abbeygate Street shop,” she added.
It made sense to move to what I think is one of the best high streets in Suffolk - Anna Park
“I never say no to anybody when it comes to fashion. Anyone can always get in touch and come and show me one of their collections.
“The plan is to regularly showcase talented local designers in Bury.”
Mark Cordell, chief executive of Our Bury St Edmunds, said he ‘welcomed a prime unit being occupied again’ and ANNA ‘enhances the offer’ of Abbeygate Street, which ‘remains the single busiest pedestrian entry into the town’.
Last month, a footfall camera in Abbeygate Street counted 292,508 visitors.
Footfall for the year to date is 3.1 per cent down on the previous year.
Mr Cordell added there are plans for ANNA’s former shop in Hatter Street ‘to be occupied quickly’.
More by this authorPaul Derrick
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