Foodies and those who feed them are being urged to take part in a virtual food festival to promote the culinary capabilities of Bury St Edmunds.
The Fab Feb Food Fest is being promoted by the Ourburystemunds business improvement district, who will help cafes, bars and restaurants promote any special menus and events they run during the month.
But the public are also asked to take part on social media with the Twitter hashtag #FFFF by sharing pictures of their favourite venues and meals.
The idea was born out of a meeting of the town’s food and drink businesses where Neil Rayson, bar manager at The Mason’s Arms pub, suggested doing something like the annual TennerFest he saw in Jersey in October.
“It’s run by the government there, their tourist authority,” Neil said. “Participating restaurants all do a £10 set menu. Everywhere you go you can find someone doing a meal for £10.
“It’s free publicity if you get everybody behind it and we can draw people into Bury St Edmunds. We’ve got so much to offer and everyone who lives in the town knows it, but this is a great way to draw people in from Stowmarket, Mildenhall, Thetford and the other satellite towns.”
The Mason’s Arms will run its own February TennerFest with £10 buying a bottle of wine, a lunchtime two sandwiches and two soft drinks or an evening ‘pie and pint’, with a choice of pies from their dinner menu.
Ourburystemunds chief executive Mark Cordell said: “There are around 70 different food and drink outlets in the town centre so thgere should be lots to talk about on social media.
“I’m hoping that most of them will participate by letting us know if they launch a new menu, hold an event or have an offer during February.
“I hope their customers will embrace the initiative, too. We’ll be looking to retweet their pictures. If they use #FFFF in their post, we’ll find it.”
In the first week of February the emphasis will be on ‘cafe culture’ with the focus on #FFFFCoffee&Cake but in the run up to February 14 it will be #FFFFValentinesDinner.
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