Bury St Edmunds town centre was five per cent busier in December 2015 than in 2014, with the last week showing 11 per cent more visitors.
The town’s business improvement district Ourburystedmunds says footfall figures show an average of more than 83,000 a week coming into the town to round off a year in which figures were up on the previous year, when national footfall figures are down about two per cent.
Chief Executive of Ourburystedmunds Mark Cordell said: “The BID works hard with its partners to improve its offering in the town centre to encourage people to visit and this year our ice rink saw thousands of people skating at the arc.
“The arc’s visit of the Coke truck also boosted the figures. In addition to this, the free parking initiatives in conjunction with the borough and county councils on a Tuesday and a Thursday meant that those two days were the busiest of the week during the late afternoon this month.
”The figures are the latest evidence that prove Bury St Edmunds is continuing to thrive in what is still a difficult climate for many other towns.”