Allegro's Cam helps West Suffolk College students create re-usable coffee cup to help homeless
Graphic designer Cam Brown, who graduated after university studies at West Suffolk College, went back to the college to inspire students in a project to create a re-usable coffee cup.
Cam Brown, director of creative agency Allegro in Outwestgate Street, Bury St Edmunds, worked with year 2 graphic design students for six weeks.
Students are creating a brand, product and campaign for the Cup for Change cup which will raise funds for Wintercomfort in Cambridge which supports rough sleepers.
Cam, 23, who provides photography and graphic design services, specialising in work for the music industry, has been at his Bury offices since April after setting up Allegro in November 2017.
He ploughed his student funding into equipment and cameras for Allegro and initially worked from studios in Woodbridge.
He said: “I knew that was what I wanted to do and I am slowly building up the business.”
Cam has already worked with some high profile music gigs and bands including Glastonbury, Latitude and Mumford & Sons.
He said: “It feels strange that after only a year of graduating I am back pitching a brief to students. I am really touched that the college asked me to be involved in this project.
“I was genuinely really impressed as I threw a lot at the students quite quickly. This is definitely something I’d be keen to do again.”
Student Mattie Carroll said: “It’s been an interesting project. To get to work on all aspects of a live brief has been great but also makes you realise just how much work goes into it so it hasn’t been easy! I think we have definitely all learned a lot from this.”
The students designed a mock up of their cup to get an accurate idea of how it would look and the final design will be sent to Wintercomfort for prodution.
Simon Pickering, fund-raiser at the charity, said: “We are delighted to have worked on this collaboration with Allegro and West Suffolk College. This project will enable us to help more homeless people in need of vital support.”
The cups will be stocked in coffee shops with proceeds supporting Wintercomfort.
For more on Allegro see www.allegrocreativeagency.com