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Clarks shoe stock to be tailored for Bury tastes

Latest business news from the Bury Free Press
Latest business news from the Bury Free Press

Clarks shoes is using its Bury St Edmunds store to test a strategy to tailor its stock to the location.

The company has given the shop in the arc a revamp and says it is altering its distribution strategy to make sure stock is based on Bury’s consumer profile.

Clarks says the revamp gives the shop ‘premium in-store visuals and sleek unitary that is easy to navigate and creates a more inviting shopping space for consumers’.

It already has iPad foot measuring for children and has introduced adult’s foot measuring equipment. Tablets also allow customers to view ‘Clarks offering online’.


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