Charity set up in memory of designer helps aid creativity

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A charity started in memory of a Lavenham designer who died while snowboarding in France has raised £50,000 in its first year.

Emily ‘Mimi’ Watts, 26, had been about to embark on a masters in design when she died last December.

Her family started the charity, Good Story, to provide loans and mentoring to young people embarking on a career in the creative industries.

The name is taken from the business Miss Watts hoped to begin.

Her stepfather, Malcolm McAllister said: “The first year has been truly excellent. As a charity it’s beaten our expectations.”

Funds raised by the charity are loaned to young people to help them expand or begin creative businesses.

Alongside this Good Story has built up a team of mentors to help give business advice.

Mr McAllister said that in the first year more than 20 young people have received support.

Those who have received help include a guitar maker, a dress maker and a snow board cover manufacturer.

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