Tolly makes a comeback for brewery

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GREENE King brewery has launched its latest beer – one with less alcohol content but with historical undertones.

Tolly English Ale is aimed at drinkers who are looking for lower strength beers and people wanting to cut down on their alcohol intake.

The beer is 2.8 per cent ABV and has been trialled at managed pubs between February and May this year.

It is crafted from a selected blend of hops and malts as well as the chalk wells below the Bury St Edmunds brewery.

Recent research has shown that 14 per cent of consumers are drinking less than they used to for health reasons and nearly a third say they would be interested in seeing a wider range of non-alcoholic and lower strength beers and wines.

Greene King head brewer John Bexon has spent the past 18 months perfecting Tolly in response to this demand.

He said: “The extensive trials we ran in our pubs showed us that introducing a quality lower-strength beer would open up the category and make cask an attractive option for those looking to enjoy the great taste of a freshly-brewed proper pint without having to worry about it being too strong.

“That’s why we believe Tolly will be so popular with consumers because it offers them the best of both worlds.”

The name of the new brew is taken from the classic Tolly Cobbold brewery, in Ipswich, which was famed for its quirky range of original beers.

A reference to England’s brewing heritage, it also reflects the lower-strength beers which were historically enjoyed by beer drinkers.