Specsavers in Bury St Edmunds has teamed up with Spice Girl Melanie C and anti-bullying charity Kidscape to bring specs wearers into focus with a Spectacle of the Year competition.
People from Bury who look good in their glasses are being invited to compete for the top prize of a two week all-inclusive holiday in St Lucia.
Marc Mitchell, store director of Specsavers in Bury, said: “We see so many people in the store who look absolutely amazing in their glasses. The Spectacle Wearer of the Year competition gives us the opportunity to prove that glasses are fabulous at any age by celebrating the specs wearers right on our doorstep who wear them with pride and plenty of style.”
Melanie said: “I’ve had to wear glasses or contacts since my teens and there’s never been more choice for all ages. Loving your glasses has never been cooler, all you need is a bit of confidence to make a real statement wherever you are.
“Personally, I love the geek chic look with heavy set darker frames. There’s so much pressure out there to look good whatever your age and let’s face it we all know someone that wears glasses. These awards are to recognise specs as a fashion statement as well as a visual aid.
“My favourite celebrity glasses wearers have to be Tinie Tempah and Alan Carr - you never see them photographed or on TV without them. They’re great examples of how your specs can form a part of your identity. I hope that we can find loads more specs wearers that make their specs a part of their identity too.”
There are four age categories – 16-24, 25-39, 40-59 and 60 plus - as well as a Facebook favourite voted for by the public.
A winner from each category will win a VIP makeover and will attend the grand final in London, where the overall winner will be announced.
Participants can enter online at www.specsavers.co.uk/loveglasses, via Facebook at www.facebook.com/specsavers or by visiting the store in the Butter Market, Bury.