AN INDEPENDENT retailer has won a national award for claiming to be the smelliest shop in town.
Buy the Light, in the Cornhill Walk Shopping Centre, Bury St Edmunds, triumphed in the best retailers initiative category at the Greats Gift Retailer Awards.
Lesley Bancroft, who runs the shop specialising in candles and other gifts, launched the smelliest shop campaign after the shop suffered a blow to its footfall following the opening of the arc.
She said: “We were looking at what our unique selling points were and it makes it a bit quirky.
“To have won is absolutely marvellous.”