Jobs are saved as the Ramada changes hands

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JOBS at a popular Bury St Edmunds hotel were saved this week when its struggling parent company was bought out for an undisclosed sum of money.

The Ramada Hotel, in Symonds Road, was part of Butterfly Hotels Ltd, which operated a number of hotels across East Anglia and the Midlands, including Holiday Inn Express, Days and Best Western properties.

Following the failure of the business, the company was put into administration and this week the 71-bedroom Ramada was one of 10 hotels acquired by Akkeron Hotels Group, a move that saved all 26 jobs at the Bury hotel.

Nick Greaves, Akkeron Hotels Group sales and marketing director, said: “The Ramada Bury St Edmunds Hotel is a good solid business that was hampered by the debt of its parent company and we have been able to act quickly to safeguard its future.”

He added: “From the customer’s perspective, it will be business as usual but the management will benefit from the support of a wider group and the businesses will have the funding required to trade properly. Our aim is to ensure that the only changes will be improvements in service and facilities.”

Adam Brough, manager at the Ramada, said: “The acquisition by Akkeron is obviously fantastic news for all the staff and we are delighted that we now have the backing of a growing national group.

“Our customers will notice little difference immediately as it is pretty much business as usual - every booking will be honoured and we will be looking to expand on our already good links with local businesses to ensure we offer the very best service they need.

“The new owners have 35 other hotels across the UK and we will benefit from their expertise and connections to boost the levels of business here and contribute even more to the local economy.”

Akkeron is one of the UK’s largest independent regional hotel operators.