Former Lotto boss launches agency

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A FORMER marketing manager for Lotto has set up a management consulancy in Bury St Edmunds.

Sarah Ironside launched Ironside Marketing, based in Bury, to help local businesses to manage their costs and advertising.

Sarah said: “We work differently to a typical marketing agency as we really get under the skin of the businesses we work with to identify their market, customers and relationship with each.

“Although there are plenty of website, design and PR agencies in the region, there seems to be a real need for a consultancy to help businesses understand the relationship between their customers and their sales which, in turn, will help them deliver more cost-effective joined up marketing.”

Sarah’s first client is Suffolk- based food managemnet consultancy Food Innovation Solutions launched by Mike Faers, former head of food at McDonald’s.