A FASHION brand has been launched in Bury St Edmunds with the introduction of a new range of colourful cufflinks.
The Flynch range is the brainchild of entrepreneur Freddie Lynch, who previously worked for John Lewis, in Cambridge.
“I already has a great insight and enthusiasm for the industry and realised there was a gap in the market for stylish high quality, yet affordable accessories – particularly for men – which is what inspired me to launch Flynch,” he said.
“I’ve always worn double cuff-shirts, and had been searching for an afforable yet chic collection of cufflinks for quite some time.
“In the end, I decided the product didn’t exist and I should create it.
“I came up with the idea for boxes of knotted silk cufflinks which could be the perfect gift – or perhaps something for when you are treating yourself.
“Cufflinks add something extra rather than wearing just a button shirt. They look that much more stylish and classier.”
The range features five different boxes, each containing 12 sets of cufflinks, starting at £44.99.
“The collections we have stand out. We have a good collection of different colours to go with any shirt, while they also stand out in their own right,” said Freddie.
Freddie hopes to further the brand with the launch of travel and wash bags, as well as Flynch loafers.
Although the business is web-based at the moment, he also hopes in the long run to open Flynch shops in Bury and in London.
“Flynch is about quality, style and passion – offering the very best products at an affordable price. In the future we plan to expand our collection for both men and women and hope to see our products in stores across the country very soon,” said Freddie.
In the meantime, Bury based Logic Design has designed his website where you can view and buy the products – visit www.flynch.co.uk