CHAMPION racer Lewis Hamilton has been given a boost by a Stanton-based design company ahead of the Formula One season finale.
The driver will compete in the Brazil Grand Prix sporting a helmet with the iconic stripes of his hero Ayrton Senna and a Brazilian flag, which has been produced by JLF Designs.
Jason Fowler, who runs the company with his wife Shirley, has created helmets for Hamilton for 11 years.
He has produced a number of special designs for the F1 racer this season, including a Bob Marley mural for the Indian Grand Prix and another in a metal flake gold colour with iridescent silver for Abu Dhabi.
Mr Fowler, 41, said: “It’s definitely good publicity for the business and has given us worldwide recognition.
“We get a lot of overseas work for example from people who follow F1 racing in the Far East.
“I’m a big racing fan and have followed it all of my life.
“Lewis Hamilton is a really nice guy. When we do a specific design he normally points us in the direction he wants to go, we come up with the ideas and send over the designs.”
The company has also produced helmets for F1 racer Paul Diresta for about nine years.