Bury St Edmunds to receive its own 'Hollywood Walk of Fame' for Theatre Royal's landmark anniversary
Bury St Edmunds is to receive its own ‘Hollywood Walk of Fame’ to celebrate the Theatre Royal’s 200th anniversary.
The fund-raising trail in the town centre will feature an array of household names - all of whom have performed at the third oldest theatre in the country - from Sir Ian McKellen to Dame Judi Dench and Joanna Lumley.
Sponsors are needed with businesses and individuals encouraged to choose from a list of 25 performers and, in exchange for a £500 investment, their name will appear on their chosen star as well as the trail leaflet and organisers’ websites.
The Theatre Royal, which needs to raise £170,000 a year to ensure its survival, hopes the five-month trail will generate £10,000.
Julia Read, head of development at the theatre, said: “It’s great profile raising for the businesses involved and the whole thing is about having a bit of a giggle, having some fun but also getting some serious branding for your business over a sustained period of time.”
The trail was the brainchild of Andrew Speed, chairman of Bury St Edmunds Town Council, who approached Mark Cordell, chief executive of Our Bury St Edmunds Business Improvement District, about bringing the glitz of Hollywood Boulevard to the town.
It follows the success of Bury’s Wolf and World War One trails.
It gives an opportunity to support an iconic visitor attraction - Mark Cordell
Using a map, participants will have to find all of the stars dotted on the pavements around the town between May 25 and October 27 to be in with a chance of winning one of 10 prizes.
Urging potential sponsors to sign up, Mr Cordell said: “The stars will be located in a prominent town centre place for five months, we anticipate thousands will do the trail and it gives an opportunity to support an iconic visitor attraction.”
The BID is sponsoring a star for Lesley Garrett and other names include Derek Jacobi, Maureen Lipman, Michael McIntyre, Ian Lavender and Roy Hudd.
The theatre’s director Karen Simpson is also on the list after she once filled in for a panto performer who was ill.
Anyone who is interested should email email@example.com or call 01284 829942.
Performers identified for the Star Trail:
Sir Michael Parkinson
Sir Ian McKellen
Dame Harriet Walter
Dame Judi Dench
Sir Timothy West
Lesley Garrett - sponsored by the BID