Sainsbury’s, in Bury St Edmunds, is now donating its unsold food to two charities in the town.
As part of an initiative to eradicate its food waste, the supermarket has started working with addiction charity Focus12 and the Bury Women’s Aid Centre (the Refuge).
Clients at Focus12 receive a £25 weekly food allowance and the project, which began two months ago, has already saved it £400.
Lisa Grove, the charity’s chief executive, said: “We are delighted to be a benefactor of the Sainsbury’s initiative, and pleased the food is benefiting vulnerable people, usually at the edge of society.
“I believe Sainsbury’s are demonstrating real leadership in tackling food surplus.”
Ben Aldous, Sainsbury’s manager, said food waste was an issue customers ‘really care about’ and that is why the store had committed to donating surplus food to help feed people in need.
“We believe food that could be eaten should be donated – that’s why we have committed that no surplus food should go to waste from our stores,” he said.