BURY St Edmunds-based music business Sounds Plus has taken to the road to drive up more trade.
This month it opened a second branch of the store at Barnham, near Thetford, under the name Drive-Inn Music.
The premises were previously occupied by the now-defunct Thetford Rockstop, alongside the former Grafton Arms pub on the A134 Bury Road, two miles from the town centre.
Nick Duncan, onwer of Sounds Plus, based in Risbygate Street, believes his new store will find favour with musicians based in the Breckland area.
It offers easy access by road, free parking, a wide range of products and the backing of the brand of Sounds Plus, which is one of Bury’s longest-established, independently-owned businesses.
Mr Duncan said: “Drive-Inn Music sits alongside The Venue Club at the former Grafton Arms, which offers Saturday night open mic and jam sessions to musicians, as well as rehearsal room facilities on the same site, so it’s a natural focal point for local musicians.”
Drive-Inn Music will be managed by David Pleasants, who has been assistant manager at Sounds Plus for the past 12 years, and will be supported by staff from Bury.
Mr Pleasants said: “We have squeezed quite a variety of products into this small space.
“What we don’t have available can be obtained from stocks held in Bury, usually within a day.”
Drive-Inn Music is open from 9am to 5.30pm every day except Tuesdays and Sundays.
Established in 1979, Sounds Plus was taken over by current owner Nick Duncan in 2003, since when it says it has become Suffolk’s leading supplier of Amercian Fender and Rickenbacker products.
The company’s next major development will be the relaunch of its website later this year.