Brewery’s apprenticeship venture crafts new talent
Apprentices at Greene King are crafting their own beer in a new venture.
The Bury St Edmunds brewery has launched The Craft Academy which gives young people the chance to earn while they learn about brewing, design, marketing and sales.
The first course is already underway with its two apprentices Nancy Nangle and Dan Scott playing a crucial role in the academy’s first range of beers and in the creation of future products.
George Johnston, brewing and brands marketing director at Greene King, said: “The Craft Academy gives young people the chance to learn in-depth about each component of the brew process, right from creating the recipe and designing the branding to marketing and selling the beers. We’re really pleased to support this venture, which helps young people to realise their passion for beer and brewing while working to secure a professional qualification.”
The course lasts for 18 months. Applications will open for further apprentices to join the programme in the future.
The first five beers from the Craft Academy will officially debut at Craft Beer Rising 2017 this week.
The beers, which include Over Easy, Big Bang IPA, Bitter Sweet, Desert Ryeder and High & Dry, can already be found in selected pubs and venues.