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Blogging is all about momentum

Social media columnist
Social media columnist

Blogging is a very important tool for marketing any business today. Not only can blogging build a business, it can also become a business.

Blogging is essentially writing articles about a particular topic of interest based on the subject or niche of the website where it resides. But it does so much more and there are so many reasons to keep blogging – here are my top eight:


Blogging is a simple way to tell the story of your brand through case studies, historical information and by sharing data. People love reading about how you got started and why.


If you want people to realise that you’re an expert in your niche, blogging regularly about the topic is an excellent way to do so.

If you can blog at least once a week about something, you’re obviously an expert.


Blogging about what you do, why you do it, and how you do it will go far to creating new opportunities for getting more clients.

Even if you feel as if you’re giving away all the information free on your blog, people who need the work done will still hire you.


Search engine optimisation involves many factors, but one is on-page keywords that help search engines find your blog.

Using those keywords that potential customers use to find information will make it easier for the search engines to send people to your website.


As you talk about new products, services, or other issues within your niche, you are also creating a voice for your company that will carry forth to new customers.

If you’re excited about a product, your audience will be, too. If you’re serious about it, your audience will be. It’s all in your word choice.


Many people do not think of a blog as social media, but it really is.

When you open up comments to your blog, it gives you a chance to interact with your audience based on the topic you want to discuss.

Use that opportunity to get feedback and even to test new product ideas.


Most businesses have limited marketing budgets, and blogging uses that budget very wisely due to the amount of return you can expect on your investment.

Blogging is the long game, and the blogs you post today will still be working for you a year from now – if you plan appropriately. It’s all about momentum.


Blogs are an excellent way to educate your audience about problems and issues that affect them.

Plus, it’s a simple way to get out news regarding solutions that you want to offer them.

Blogging will build your business faster than almost any other activity, especially if your business is an online one.

If you’ve studied your audience enough to understand what they want to read, and blog as often as possible, you’ll create a lot of momentum in your business and your blog.

Remember, blogging doesn’t have to just be on your own website. You can publish guest blogs for other businesses on their sites.

Another very effective platform, particularly for B2B companies, is LinkedIn Publisher where you can include images, calls to action and videos to build your reputation and audience.


Twitter announced that the Explore tab will now feature “trends, moments, search and the best of live video.”

This update is part of the company’s continued efforts to make it easier to see what’s happening, and help users easily find news, what’s trending and what’s popular.

The latest version of the Explore tab will begin rolling out on Twitter for iOS this week and will be available on Android in the coming weeks.

Instagram, meanwhile, has announced that live video on stories – a new way to connect with friends and followers – will be rolling out to its entire global community over the next week.


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