With the Bury St Edmunds Wolf Trail capturing the imagination of thousands of people, organisers are appealing for businesses to sponsor 10 of the art works involved.
The creative initiative, inspired by the legend of St Edmund, offers residents the chance to track down 26 wolves across the town centre which were created by local artists from a variety of unique materials.
Organiser Mark Cordell, chief executive of Ourburystedmunds, says the response to the trail has ‘exceeded their wildest expectations’ after thousands of people snapped up leaflets and 16 local companies offered financial backing for the wolves.
They are still looking for sponsorship for the other 10 wolves and willing businesses would receive their name and logo on a plaque next to each piece. The sponsors’ logos would be published on the wolf trail website, which would link back to the sites of the businnesses involved.
Sponsors will also receive an invitation to the St Edmund’s Day dinner on November 20 at the Athenaeum where the wolves will be auctioned off and proceeds go to the charity of the relevant sponsor’s choice.
Mr Cordell said: “Within reason, a sponsor can do whatever marketing activity they wish with ‘their’ wolf once in situ and I will make introductions with sponsor and artist.”
It is £1,500 to sponsor a wolf which covers the cost of their creation and works out at just over £10 a day for the duration of the trail.
The wolves available for sponsorship are the metal shadow wolf, in the Abbey Gardens; wolf’s head bird box, in the Abbey Gardens; reclaimed wood wolf, in Risbygate Street; wolf’s head, in St John’s Street; metal wolf, at St Edmundsbury Cathedral; stain glass, at Moyse’s Hall; decoupage, in Cornhill Walk; wooden wolf, at the bus station; crochet wolf, at the town council offices and jute wolf at the Norman Tower.
Mr Cordell added: “The interest in the wolf trail has been phenomenal. We produced 2,000 leaflets the weekend before the trail started and these went in three days so we printed another 2,000 and these have gone in a week so we have ordered 5,000 more.”
An online competition is running to find 10 wolves with the chance to win £100 in shopping vouchers and there are other prizes available for those who track down all 26.
Leaflets are available from all Tourist Information Points and can be downloaded from www.ourburystedmunds.com/wolf trail
The initiative runs until St Edmund’s Day on November 20.