Can tomorrow’s open day offers top £80m mark?

Belinda Holmes-Smith of Strutt and Parker
Belinda Holmes-Smith of Strutt and Parker
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As the summer holiday season draws to a close, Strutt & Parker is set to launch hundreds of properties into the busy autumn market with its 10th National Open House Day tomorrow.

Across the country properties for sale, from small cottages to large family homes, will throw their doors open to welcome those who have registered for the event.

Buyers will be able to view as many homes as they like, in any region they want, at any time that suits them between 10am and 4pm.

The last Strutt & Parker Open House Day in spring generated over £80m worth of offers — a target the firm is aiming to eclipse this autumn with 12,276 of buyers already registered to take part and 677 properties for sale.

Belinda Holmes-Smith from Strutt & Parker’s Cambridge office said: “The reason we continue to run these open house days is because they are so successful – buyers like the more informal atmosphere for viewing houses and sellers like the activity and buzz surrounding the day. It boosts the exposure for their home.”

Increased advertising and promotion in national and local publications, as well as on the Strutt & Parker website draws much more attention to all houses in the scheme, as well as the day’s surge in viewings.

The agents also say buyers tend to look at properties they had not previously considered.

Belinda added: “Participating in this autumn open house day is a great way of placing your property in the best possible position, with a good chance of serious buyers coming through the door and making offers.”

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