The English Whisky Company in Roudham today releases Halloween themed Chapter 13.
It has producing a limited edition of 1,300 bottles priced at £66.60.
Managing director Andrew Nelstrop said they had named each new whisky as a chapter.
“Quickly over six year we have got to chapter 13.
“We was going to miss it out – many people don’t like the number 13 and deem it to be unlucky.
“Then someone in our sales team suggested doing something that nobody else does and releasing a whisky for Halloween.
“We have a limited edition of 1,300 bottles while it is deliberately 49 per cent as four and nine add up to 13.
“We have priced it at £66.60 in reference to 666 while we are launching it at 13 hours in the 13th in the 13th year.
“It is a lovely whisky – a bit of a one off that we have married together.”
He is also hoping that its label may make its a collectors item, while The English Whisky Company is also considering running a national competition to design the label for next year’s limited edition of Chapter 13.