It is Costa del Bury St Edmunds – for the next two days at least.
Thirteen tonnes of sand have been bought to Bury St Edmunds to create a beach near The Traverse.
The sand was delivered from Kings Lynn at about 3am this morning and then took about four hours to create a beach,
Mark Cordell, chief executive of Bid4Bury, organisers of the fayre said the first youngsters had arrived at about 8am.
Dave Robinson, 67, from Rembrandt Way, was enjoying making sandcastles with grandchildren Matti, three and Ritchie, six.
“It’s fantastic,” he said. “I never thought I’d see a beach in Bury.
“The grandchildren wouldn’t believe me when I told them this morning.”
“It’s great,” said Ritchie.
Mr Cordell said Richard Bird from Street Level was selling the ice creams. There is also a Punch and Judy show while there are about 80 stalls selling a variety of food, crafts and other items, as well as a selection of rides including a carousel in the arc, teacups in the Traverse and bungee trampolines opposite Boots
There are also a series of Royal British Legion pop up shops in Cornhill Walk.
And there is also a chance to buy some Bury rock and help our Beat It appeal.
The fun continues all today and tomorrow, when sadly the beach will be packed away back onto a lorry – so enjoy it while its there.