VIDEO: West Suffolk College student wins contest to create advertising campaign for Barclays

Jan Rickerby, head of brand expression at Barclays Bank; Roland Hafenrichter, executive creative director and Robin Wight, founder of the Ideas Foundation with winner Andre Moore ANL-150503-145704001
Jan Rickerby, head of brand expression at Barclays Bank; Roland Hafenrichter, executive creative director and Robin Wight, founder of the Ideas Foundation with winner Andre Moore ANL-150503-145704001
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A media production student from West Suffolk College has won a prestigious competition to create an advertising campaign for Barclays Bank.

Andre Moore, 19, won £200 in high street vouchers and the opportunity to be part of an exclusive forum with job opportunities from a number of famous advertising agencies.

Students, who are on the Level Three Year One media production course, were all asked to create their adverts about the Barclays’ young entrepreneur scheme after Ogilvy and Mather advertising agency came to the college to give them a brief and returned to watch a shortlist of 10 examples.

Andre said: “I’m thrilled to have won. It was a great experience. I’m hoping it’s a pathway to much better things.”

The project lasted for five weeks and students were told to create a campaign that would encourage 15 to 25-year- olds to set up their own business and make them aware of Barclays young entrepreneur scheme.

Three West Suffolk College students were among those selected to attend the finals at Ogilvy’s offices in Canary Wharf.

They were overall winner Andre Moore, Zoe Hambling and Bradley Cocksedge. Bradley was given an award for special recognition of his work.

Ben Pryke, course director for Creative Media Production at West Suffolk College, said: “I’m continually astounded at the quality of work from these students and thrilled that Andre won. He is a credit to the course.

“We are lucky at the College to have excellent contacts in the creative industries and our students are often given these opportunities to shine. Competitions like this are vital to get their work in front of some of the most influential people in advertising. I’m sure all of these students have great careers ahead of them.”