Top feed company takes on the name of its European market-leader parent

The For Farmers' livery is replacing BOCM Pauls' colours on their trucks ANL-141013-170259001

The For Farmers' livery is replacing BOCM Pauls' colours on their trucks ANL-141013-170259001

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There is a new name in the animal feed market, but it has its roots in two companies more than a century old.

BOCM Pauls, who have plants in Rougham, Thetford and Burston, has been a subsidiary of the Dutch-owned ForFarmers since 2012 but has now begun rebranding to adopt its parent’s name and blue, white and green livery.

Jonathan Farmhill,  ForFarmers UK Pig & Poultry Business Unit Director ANL-141013-170247001

Jonathan Farmhill, ForFarmers UK Pig & Poultry Business Unit Director ANL-141013-170247001

But Jonathan Farnhill, its business unit director at its Rougham pig feed plant, said: “Despite the change of corporate identity, out customers will continue to deal with us exactly the same way as they have before.

“They will have the same account manager, place orders through the same contact on the same phone number, their order will be made at the same mill and delivered by the same drivers.”

But he said being part of a company that turns over 2.6 billion Euros and makes 8.6 million tonnes of feed a year, they gain the benefits of increased buying power and investment.

He could not say how much was being invested, but he said: “ForFarmers has made a significant input of capital and we’ve put on 50,000 tonnes of capacity in East Anglia in the last 12 months.

“Now we’re actively investing in people, bringing in graduate trainees – we haven’t been able to do that for years.

“This is about bringing new people into the business and investing in them.”

BOCM Pauls was created in 1992 by the amalgamation of two businesses begun in the 1800s.

Pauls Agriculture began as a feed manufacturer in Ipswich. British Oil and Cake Mills began making vegetable oils and selling the by-product ‘oilseed cake’ as animal feed.

ForFarmers UK employs 1,100, makes 300 million tonnes of feed and has a £600 million turnover.