Residents in Thetford are being encouraged to keep Thetford’s streets clean while boosting funds for local charities with a new litter initiative.
The Bin it for Good scheme, launched in the town on Tuesday, aims to encourage residents to bin their litter rather than dropping debris on the ground. The greater the reduction in litter dropped on the ground, the more money the charities will receive.
Three local charities chosen by the town council, Riversdale Centre, Thetford Food Bank and the Charles Burrell Centre, all stand to benefit from the three-month project, organised by Breckland Council in partnership with Serco and Keep Britain Tidy.
Trevor Carter, Breckland Council executive member for place, said: “Everyone stands to benefit from this initiative.
“Three deserving local charities will receive a welcome boost to their funds and a clean, litter-free environment is more pleasant for residents and visitors alike.”
Businesses in the area are being asked to show their support by displaying a promotional Bin it for Good poster.
Cllr Carter added: “Local businesses have welcomed this initiative as a pleasant and litter-free environment will encourage more visitors to come and shop in the town.”
Each charity will in turn feature on litter bins around Thetford for one month and, at the end of the period, will receive between £100 and £300 based on the percentage reduction in litter on the ground during that time.
The discarded litter will be collected by Serco and weighed to work out the percentage reduction each month.
All charities will receive a minimum of £100, regardless of the reduction in litter.